From Output to Outcomes: Strategic Clarity and the Architecture of Product OrganizationsFull TextMcleonard Duruiheme 1, Dudley W. Ofori 2, Afzal Sayed Munna 3 and Sadeque Imam Shaikh 4, 1 Strasec Consulting LTD, UK 2 Bath Spa University, UK, 3 University of Hull, UK, 4 Université Paris-Dauphine, UK